“You think of winter holidays, you think of Uruguay”, a new action by Musimundo and Arthur Newton
With a print, radio and digital campaign, an activation was launched that has a winter vacation in Uruguay as a prize.
Musimundo, together with the communication agency Arthur Newton, launched a promotion that has as a prize a winter vacation in Uruguay.
The action, in force during July in all branches, consists of all those customers who purchase any product, participating in a raffle for five trips to Uruguay with stays and transfers for two people each. The prize includes half board, transportation by river to and from Buenos Aires and internal transfers.
In order to carry out this proposal, Arthur Newton took care of making alliances with the Ministry of Tourism and Sports of Uruguay and the Uruguayan Chamber of Tourism.
The campaign aims to increase consumption in Musimundo stores throughout the country, accompanied by interesting prizes and graphic, radio and digital communication.