To celebrate the 5th anniversary of Paseo Del Fuego Shopping Center, all those customers who spent more than $500 in purchases at the Mall during that month, participated in a raffle for transfers and a 7-night stay for two people to Punta del Este. Its objective is to provide added value to purchases in the mall and promote the city of Punta del Este as a tourist destination. For its part, Rowers Plaza Shopping, in Tigre, took the “Buenos Aires experience” initiative, which consists of raffling a different prize every week. They vary from a visit to the Boca/River museum, a tour on the tourist bus or a visit to the Colón theater. The objective was to obtain a greater participation of the people in the social networks and that the winners feel like tourists in the city of Buenos Aires. The alliances with Turismo Bs As and Punta del Este Hotel Center were also made by the agency.